Nutrient Content Claims

Nutrient content claims, such as "high in calcium" or "lite," are a form of advertising used to highlight the levels of key nutrients, cholesterol, fiber, or calories in the products being labeled. The claim is usually placed on the front side of the package so it is visible to the shopper wanting to make quick comparisons among food products. As a result of NLEA, the FDA strictly regulates nutrient content claims. The regulations spell out which nutrient content claims are allowed and under what circumstances they can be used. There are eleven core terms: "free," "low," "lean," "extra lean," "high," "good source," "reduced," "less," "light," "fewer," and "more." In addition, there is a multitude of synonyms that may be used for each of these terms.

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