"Success is nothing more than a refined study of the obvious."

- Jim Rohn, success philosopher

"Whatever must be proved is already doubtful."

- Professor Arnold Ehret

Simplicity is now, has always been, and will forever be, the key guideline of success.

The fact that there is more confusion, conflicting opinions, and false information concerning the field of diet now available than ever before is proof that there must be some simple truth beneath it all. There are always many opinions, but only one truth.

In science there is a principle called Ockham's Razor. This principle tells us that, amongst competing theories, the simplest is most likely to be true.

Natural Law is simplicity itself. A great axiom states: "Once you are complicated, you are ineffective." A great reason for my success and the success of others on The Sunfood Diet program is its incredible simplicity. Whatever simple reasoning cannot ascertain is nonsense and should be dispense with! Nothing vital is complicated!

There is a poetry, a powerful truth, in simple facts. The simpler things are, the easier it is to live. Forager/gatherers were the original affluent society on Earth. The best things in life are free, for life depends on simplicity. The worst things in life are paid for with wasted life-force energy, for death depends on complexity.

People complicate things in direct proportion to their simplicity.

Anytime, if you feel you are being overwhelmed with information, simplify. Just get back to the basics. All the greatest sports coaches the world has ever seen taught basics. Simple basics practiced over and over make enormous improvements in the long term. Here is the basics of nutrition: RAW PLANT FOOD.

Cooked food was not here when we first appeared on Earth.

Raw plant food is truly the most perfect food for human consumption.

The structure and function of humanity's teeth, jaw, digestive canal, sense organs, instincts of the young, psychological aversion towards killing, emotional feelings towards animals, as well as the cause and cure of disease and unhappiness, all demonstrate that humans are biologically raw-plant eaters (primarily consumers of sweet, non-sweet, and fatty fruits, and green-leafed vegetables). (See Lesson 9: Origins and Appendix A.)

Do you know the power of getting energy solely from plants? Every whole plant food is a symphony. The absorption and organization of Sun-light, the essence of life, takes place primarily in plants. The organs of the plant are therefore a kind of biological accumulation of Sun energy. Eating plant foods transfers the vital Sun energy directly to you, undiminished.

Raw plant foods are massively abundant. 99.99% of all food on Earth is raw plant food. In the grand scheme of things, cooked food is nonexistent, and animal food for omnivores and carnivores is minimal as the plant-eaters (mostly insects) are by far the dominant creatures on Earth.

Eating raw plant food provides you with an unlimited variety of food choices. There are so many raw plant foods on this planet that you could taste something new every single day for the rest of your life and still not even come remotely close to trying 1% of what is here on Earth! For instance, there are over 500 varieties of avocados. And there are at least 80 varieties of persimmons! There are even over 100 varieties of wild durian!

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