For Flavor and Appeal

Some additives add adventure to eating. They may add color, provide flavor or enhance it, or sweeten food.

• Colorings won't affect the nutrients, safety, or taste of food, but they make a nutritional contribution when they make food look more appealing to eat. Cheese and margarine often get their yellow coloring from annatto, which comes from the tropical annatto tree. Ice cream and many baked foods also are among the many foods with added coloring.

Food colors may be added to food for many reasons: to offset any color that's lost from being exposed to light, air, temperature extremes, moisture, and storage; to correct natural color variations; to enhance natural colors; and to give color to fun or colorless foods. Both natural and synthetic colors are used in food.

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