Previous pagepagenext page

Ideal consumption preferences for dark chocolate. Source: Manoury-Tomas (34).

Ideal consumption preferences for dark chocolate. Source: Manoury-Tomas (34).

perceptions can coexist in this sphere without necessarily provoking cognitive disagreements.

Finally, where the images of this product are concerned, there is first of all confirmation of the fact that this is a product for everyone: those who work, those who are lazy, those who are disciplined and those who are not (Fig. 22.4). It is a pure, clean product which is not discredited but which does not make one better for all that. Differences of opinion or rather complementary opinions appear here as well: there are practically as many people who consider that it has a moral strength as there are those who do not. The same thing can be found regarding the existence or not of 'powers', without being more specific, which one would attribute to this chocolate. The degree of prohibition of the product is fairly low.

The overall picture reveals a specific representation of the product, where apparently contradictory opinions coexist, but these do not in any way embarrass our subjects. Compared with the other products used in this study (apples, pale ham, for example) it was clear that the perception and representation of chocolate were different from other products. Furthermore, it was the only product for which no difference between hedonic and ideational aspects could be found. A statistical analysis (general linear model) revealed no disagreements between the two series of data.

600 Chocolate Recipes

600 Chocolate Recipes

Within this in cookbook full of chocolate recipes you will find over 600 Chocolate Recipes For Chocolate Lovers.

Get My Free Ebook


Post a comment