Fig. 1.1 Marketing slogans from Guinness. (a) Poster from 1932. The seven pints represented both the days of the week and the seven beneficial reasons for drinking Guinness: 'strength, nerves, digestion, exhaustion, sleeplessness, its tonic effects and for the blood'. (b) Poster from 1945. The Ministry of Information's 'Dig for Victory' slogan was adapted and integrated into the 'Guinness for Strength' campaign. The GUINNESS
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