Beer as Part of the Diet

Beer has been drunk for more than 6000 years, from the time that it was rst made by happenstance in the middle age of ancient times (Bamforth 2003). Ever since, it has become a staple part of the diet in many cultures. Furthermore, it has not only comprised a valuable addition to the table, but has served various medicinal roles, including mouthwash, enema, vaginal douche and applicant to wounds (Darby et al. 1977). Beer (and other forms of alcohol) differs in its signi cance, acceptability and...


John Hudson peered at me over his half-moons. A rm frown was on his forehead. His hands were folded rmly on his desk. 'Say that one more time, lad', he grunted in his familiar and frequently feared North Yorkshire accent. I gulped and let it go one more time. 'I don't think the work I am doing here is worthwhile. I mean, I could be researching cancer - something bene cial for mankind. But I'm working on beer - what puts bubbles on a pint, why lager tastes of sweetcorn, how to choose the best...

Guinness is good for you

Poster Slogan About Nutrition

Fig. 1.1 Marketing slogans from Guinness. a Poster from 1932. The seven pints represented both the days of the week and the seven beneficial reasons for drinking Guinness 'strength, nerves, digestion, exhaustion, sleeplessness, its tonic effects and for the blood'. b Poster from 1945. The Ministry of Information's 'Dig for Victory' slogan was adapted and integrated into the 'Guinness for Strength' campaign. The GUINNESS